For Immediate Release:
February 21, 2011

Contact:

Alisha Runckel
360-260-8900, ext 146, press@KnitPicks.com

Vancouver, Washington- Luxuriously soft, light and airy, Aloft is a dreamy blend of 75% mohair and 25% silk that you will want to knit with again and again.  The silk adds a radiant core that shimmers and shines through the soft halo of the mohair, while adding a beautiful drape and texture to any project.   

Whether you choose a delicate lace pattern, a simple scarf, or if you choose to double Aoft for a light-weight and surprisingly warm cardigan or wrap, this versatile yarn is flawlessly suited for any project, big or small.

Knit Picks’ Director, Alison Backus, explains the new addition to Knit Picks yarns, “We felt the need to expand our lace-weight line but wanted to make sure that whatever we added would be more versatile and offer our customers the option of texture. We fell head-over-heels in love with this luscious blend of mohair and silk the moment we saw the first sample. Everyone was in my office petting it. The soft halo lends elegance to the yarn, and the rich colors are just delicious.”

Aloft is available in 15 stunning color options ranging from the softest and most delicate pinks to deep, rich blues and burgundies.  Aloft costs only $6.99/25 gram ball (246 yards) and is available at www.KnitPicks.com

To request hi-resolution photos or additional yarn samples, please contact Alisha Runckel at press@KnitPicks.com.